Reasons behind the poor conversion rate of your leads.

Have a look at some potential mistakes that you can avoid to improve the conversion rate of your leads.

🔶Let’s get started with the 7 reasons why your business leads are not converting well enough.

✔️Reason 1- Making fake promises and being a superhero.

🔷Boasting about everything in the beginning and failing to fulfill afterward is surely not going to help your business in any way. Business terms must be affirmative with only those services which can be fulfilled within a stipulated time and with a commanding quality.

🔶Always remember that your promises must be practical and measurable. Don’t be like RedBull, the famous energy drink brand that came up with the slogan of “it gives you wings.” Though it was a funny and attractive slogan, still the company had to pay a lawsuit of 13 million USD because of that slogan as the drink was just similar to any other average energy drink. In other words, RedBull paid this hefty lawsuit only for false advertising techniques.

🔷False promises can be very very costly to businesses and startups especially and if you are a solopreneur like me I would suggest you never make an impractical and extremely hypothetical promise to your clients and potential customers.

✔️Reason 2 - Not trying to trigger the emotions of your leads.

🔶With everything focussed on the materialistic outcomes these days, brands are now trying out hard to trigger the emotional perspective of their potential buyers. Each and every word that your lead utters to you depicts their several behavioral traits. Some of them may be very excited to hustle hard and achieve faster while some of them may prefer steady growth are the 2 very basic classifications that you can follow too to enhance your emotional relationship with them.

🔷Understanding this human psychology not only pushes you ahead in the game but also helps in converting your potential customer into a loyal customer. Modern marketers nowadays are following a secret hack called Common Enemy to have a better connection with their leads.

🔶The common enemy can be anything that your potential customer hates the most, be it any business policy, lazy employees, unproductive hours of their company, etc. You had to be with the client totally in order to fight this common enemy so that a feeling of trust and involvement can flourish.

✔️Reason 3 - Not sharing with them the success stories of your past customers.

🔷It’s a huge blunder that any business or an entrepreneur can do in 2020. Not sharing the testimonials of your previous clients is like Harry Potter claiming to be a magician without the magic wand. Now please don’t start thinking about the Harry Potter series …. haaa haaa.

🔶See the core is to expand the level of trust in front of new clients with your past work. Now a question arises that, what if I had not created that many successful stories with past clients. To be honest, you will obviously struggle with your first 2 or 3 clients but once you pocket a single success story you can display it in your portfolio with a sense of pride.

🔷Testimonials and success stories play a vital role in influencing buying behavior. They are generally composed of some compelling words in such a way that they persuade others to think in a positive direction regarding your products and services.

✔️Reason 4 - Your pricing strategy might be creating doubts.

🔶This is the point where many businesses and startups struggle the most. The majority of us fail in estimating the expenditure patterns of our potential leads. For eg- The expenditure patterns of a newbie startup won’t be similar to what an established business spends on a monthly or annual basis.

🔷Pricing is simply way more than just adding up a profit margin above the costs incurred. The requirements of each and every lead you collected can be different. A single pricing plan won’t work for all of them together in one go.

🔶You have to stand up and show them that yes we have a pricing plan that suits your requirements that no one else has. Also, don’t forget to give them free trials so that they can find themselves what’s best for them.

✔️Reason 5 - Absence of an effective sales funnel.

🔷The rapid technological advancements have triggered the fact that businesses that aren’t willing to adapt to these technological changes are going to face humongous losses in the near future.

🔶An effective sales funnel is also a part of such technological change that can really do miracles for your business too. From creating digital awareness of your product to sending welcome emails to your leads everything can be managed through these sales funnels.

🔷Sales funnel can automate your business processes to a great extent and this is the reason why businesses are keenly searching for the right funnels with the right benefits. Don’t worry just go through this full article and all your doubts will be answered in the end regarding what kind of funnels you should choose.

✔️Reason 6 - Lack of uniqueness and transparency

🔶The uniqueness, authenticity, and transparency of your business can differentiate you from the crowd. You might have heard this saying that “Successful people don’t prefer doing different things rather they do things differently.”

🔷This saying is completely true in depicting how important it is to be different from others in order to outsmart your competitors these days. Align your processes in such a way that even your newest leads are attracted by your authenticity and transparency.

🔶Never try to bombard your leads with spam emails and offers every time. Spammy emails and offers signify that the business is only focused on selling and is not following a problem-solving approach to help others. I hope you are not diminishing your brand value by doing this to your leads.

✔️Reason 7 - Help and support

🔷Your leads can forget the benefits of your product and services but they will never forget how you helped them get out of a problem. This is the most beneficial lead converting tactic that can cost only a little time of your business hours.

🔶Helping and guiding your leads to a limited extent will surely have a positive impact on their decision making and they might consider you ahead of your competitors for making a purchase.

🔷In my opinion, better and enhanced on-the-spot help and support features are not only capable of creating better conversions but can convert your potential customers into loyal customers.

🔶A big thanks for going through the whole article. Don’t forget to share the article with your friends and family members who are hustling hard to make their business a successful one.